Technology has an interesting effect on the brain. It actually induces feelings of happiness, delivering a temporary lift in the hormone dopamine, followed by a trough. We first receive the superficial happiness hit (Instagram like, email notification, text message). The notification signals the brain to produce dopamine, providing a sense of gratification. This would be fine if this process was few and far between. Since we receive hundreds of notifications in any given day, dopamine production quickly becomes out of balance.
The negative effect of this process results in a numbness to the notifications, requiring more hormone production to feel joy. When too much dopamine is being produced, it becomes harder and harder for the brain to get back to baseline. An easy comparison is alcohol. When our body gets used to consuming alcohol, it can take more and more to feel the same effect as it had for the first time. Similar to dopamine, it takes more to get back to feeling that hit of happiness and even when we do, it is not nearly as satisfying.
A study by Oxford University conducted brain imaging that showed dopamine reward circuits are activated by social media in the same response to addictive substances, such as cocaine and sugar. It is now clear that behaviors can trigger the same neural pathways as addictive substances.
“Small, frequent, and unpredictable rewards with low investment (sometimes known as the “slot machine effect”) are the most effective form of habit reinforcement. Such rewards have been built into social media functions, keeping the user engaged for longer. Not only that, but our dopamine levels increase with just the anticipation of a potential reward. So checking our social media feeds to see what’s new or how many likes we have can easily become a dopamine-driven compulsion.”
While technology is not going away, it can be helpful to understand the effect it has on the chemistry of the brain. “There’s growing evidence to suggest that some individuals can develop a dependency on social media that’s not unlike an addiction to alcohol or drugs,” says Paul G. Simeone, Ph.D., Vice President and Medical Director of Behavioral Health at Lee Health. “Their overdependence on social media has led to symptoms typically associated with substance-use disorder.” With this information, we have the power to reset our happiness level and create sustained feelings of satisfaction.
|
Make a Social Appointment
Just like with meetings, dinner parties and trips, we can set specific times to participate in the technology we enjoy. Instead of giving it an ongoing presence throughout each day, it can be very helpful to choose times to check the desired apps. Mark it in the calendar similar to a meeting. This creates significant productivity in the workday by avoiding the 30 second distractions that add up to feeling like we’ve done everything and nothing all at the same time.
|